fastforward camp agenda

FastForward Camp Sample Agenda

*This agenda is subject to change, but we wanted to give you a general sense of the flow of a two-day FastForward Camp.

DAY 1 - session begins at 8:00 a.m.

8:00 - 8:30 arrival, welcome, introductions

8:30 - 10:30 the new realities

The digital landscape changes fast. This session gets you up to speed–covering not just the new tools but the new approaches you need to create powerful messages that capture attention. Goes beyond the latest technologies and illustrates how organizations are taking full advantage of platforms such as Facebook, YouTube and Twitter.

10:30 - 12:00 twitter mechanics

Everything you need to know to join the Twitter revolution. Delves into what you most need to know to use Twitter, including the RT, @ sign, DM, back door searches, and the backchannel.

12:00 - 12:45 lunch on your own

12:45 - 1:45 hands-on twitter: lab

Grab your laptop and get some hands-on help wherever you need it.

1:45 - 3:30 strategic tweeting

Covers how to design an effective channel, develop a following, and use "back door searches." Also demonstrates how to use leading Twitter apps and how companies, nonprofits and others are using Twitter to reach people, solve problems and develop their networks.

3:30 - 3:45 break

3:45 - 5:00 the power of the visual

Tap into your audience's strongest sense. Focuses on how to deliver compelling visual storytelling strategies and use videos to connect to broad audiences. Also illustrates ways to make data more visual, interactive and social.

5:00 - 5:30 optional lab

DAY 2 - session begins at 8:00 a.m.

8:00 - 8:30 arrival, quick review

8:30 - 9:30 facebook

Provides insights into the art of collaborating and building relationships in the world's leading social network. Covers the five kinds of Facebook pages, how to set the right privacy controls and how to generate conversations about your organization or issues you care about.

9:30 - 11:15 advanced facebook

How do you get into a top news feed? What’s the difference between a post and an update, and where is it going? We’ll delve into EdgeRank, who really sees your posts and why top news and your most recent news matters—a lot.

11:15 - 12:00 facebook lab

12:00 - 12:45 pizza lunch buffet

12:45 - 2:00 monitoring your brand

People are talking about you. Do you know what they're saying? This session provides insights into how you can track what people are saying about you, your organization and issues relevant to your industry. Also illustrates how to research the deep web and find the digital footprints of both you and your company.

2:00 - 2:15 break

2:15 - 4:30 breaking through the noise

In a time of short attention spans and high expectations, this session demonstrates how to deliver powerful presentations and messages in a digital age. Learn to avoid the five fatal presentation flaws, take advantage of new technologies to wow a crowd, and tune into tweckling, harshtags and more.

4:30 - 5:00 social media mapping, closing comments, final thoughts

Don't wade into the waters of social media without a plan. Begin devising your social media strategy and create an implementation plan to reach your key audiences.